It was (and is) Vee's founding purpose to help ALL women escape the stigma that can come with ANY female-health battle — be it a bout of thrush, or as significant as breast cancer.

Breast Cancer is one of the most pressing female-specific diseases affecting 1 in 7 women. That's why last October Vee shifted gears to focus on top-half territory and remind our community to regularly, lovingly and carefully check their breasts.

We released a very important pair of limited edition underwear in a pink and red hue to raise much-needed funds to support the National Breast Cancer Foundation (NBCF) goal of Zero Deaths from breast cancer. We donated $1 from every single order of these lush underwear to NBCF.  

This Breast Cancer Awareness Month, we were lucky enough to share the stories of three extraordinary women Kate, Jo and Emily.

Through these incredible women, we empowered our Instagram community with education on what they need to know about breast cancer and how to check their breasts. We shared the amazing stories of real women who have fought breast cancer.

In amplifying important conversations, lived experiences and early detection tactics, we believe a significant difference can be made to the lives of our friends, family and neighbours nationwide.

It takes incredibly candour and strength for women like Emily Harrison to share their stories of breast cancer.

The reality is, 1 in 7 women are diagnosed with breast cancer in Australia. That stat mandates much more prolific education & conversation around its detection, diagnosis and treatment processes.

Emily urges everyone, no matter your age, to lovingly, carefully and regularly check your boobs out. If you feel or see anything unusual, talk to your GP without hesitation.

“If you’re worried about anything in your body, get it checked, because timing can make a difference.” - Joanne Bowyer

We’re eternally grateful to Jo for championing her body, her story and her lived experience with breast cancer. These are the conversations driving the awareness that could ultimately make a difference between life and death.

This is your incredibly imperative reminder to lovingly, carefully and regularly check your breasts. If you feel or see anything unusual, talk to your GP pronto, please.

Breast cancer is the most commonly diagnosed cancer among women in Australia. We can all learn something from Kate Price's courage to understand and take control of her known risk of developing breast cancer.

It’s crucial to understand your family’s health history and be aware of the steps required to manage the potential disposition for breast cancer. Kate’s decision to have a double mastectomy is something incomprehensible for most of us. We are in deep admiration of her message to recognise that you are always ‘more than your body’.