It all began when Founder, Emma, fell into the 75% of women who would experience ‘irritation’ in their lifetime. On the third visit to her local GP, she wasn’t going to take ‘Canesten’ for the answer. Her GP suggested a seemingly simple preventative – investing in breathable underwear.
To Emma’s surprise, this ‘simple task’ quickly became impossible.
Breathable underwear that fit comfortably, were earth-friendly and wouldn’t be embarrassing to wear in front of her new man-friend just didn’t exist.
After much web-trawling and trying on horrifically unflattering underwear, Emma found a need in the market for underwear that places vaginal health, comfort and ass-thetics at its core.
In her search to find the answer, Emma clicked across bamboo fabric. She discovered that bamboo fabric is not only breathable but offers numerous additional health benefits due to its natural antibacterial and antifungal properties.
Inspired by the possibilities for women’s top-drawers everywhere, Emma set out to create her LOVESTORY Vee Underwear.